Company News

1D Reveals Scent Name

Pop band is working with Olivann Beauty.

One Direction’s Harry Styles has announced via Twitter the name of his band’s first fragrance: Our Moment. The pop star says the scent smells like “a summers day.”

The Brit boy band, also known as 1D, signed a license partnership with Olivann Beauty, a spin-off of Fusion Brands Luxury Fragrance Division earlier this year. Olivann Beauty will be responsible for all marketing to support the fragrance launch.

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